How to Build Your LinkedIn Profile

Written by: Ainsley Keaveny

LinkedIn can feel like a daunting platform when you are just getting started. I remember an assignment for one of my first business courses at UCF was to download LinkedIn, create a profile and make at least 10 connections within a week. As a freshman, this felt overwhelming. I didn’t know who to connect with or how the platform worked, leading me to question the assignment’s purpose. Looking back, I am grateful for that experience. Building my LinkedIn profile early played a key role in shaping my professional path, and it can do the same for you.

Why LinkedIn Matters

LinkedIn is more than a digital resume. It is a place for students to connect with professionals, build a personal brand and discover opportunities. It allows you to show your personality and present a professional version of yourself. A single connection can lead to internships, leadership roles, or access to resources you may not have found otherwise. Many of the opportunities I have experienced have been from connections I have made.

I Know What You Are Thinking…Where Do I Even Start?

1. Start With the Basics

Begin with a clean, professional profile. Choose a clear profile photo with a simple background, add a banner image that reflects your interests or field and write a strong headline that goes beyond “student at UCF.” 

2. Craft a Compelling About Section

Keep your “About” section concise and focused. Employers often scan this section, so make sure it clearly communicates who you are, what you are studying, what you are interested in and any relevant experience or involvement.

3. Show Your Experience

You don’t need formal work experience to build a strong profile. Include class projects, student organization involvement, volunteer work, part-time jobs and internships. Use the featured section to upload projects, link your portfolio, or include your resume. 

4. Add Skills and Certifications

List skills that reflect your abilities, such as Canva, Adobe Photoshop, Microsoft Office, or copywriting. If you feel you lack experience, you can complete LinkedIn Learning certifications that can strengthen your profile and add credibility. You can get free access to this with a public library card, like one from the Orange County Library System, which has locations near UCF. You can also request endorsements and recommendations from professors, professionals, or peers to further build your presence. 

5. Engage and Grow Your Network

Building a profile is the first step. Staying active is what makes LinkedIn effective. Connect with classmates, alumni and professionals. Follow organizations and companies you are interested in and join industry groups to make connections. Do not be afraid to reach out to others. Many professionals are open to connecting and sharing advice. Engage with others by commenting on their posts and recognizing their achievements. 

6. Post, Post, Post

Consistent activity helps you stand out. Share certifications, post about internships, volunteer work and other experiences. Upload your projects and connect with professionals after events like Intern Pursuit. Active engagement demonstrates initiative, growth and interest in your field. Keep in mind that employers may view your profile, so ensure that your content reflects your personal brand and professionalism. 

Scared to Post? Start Small

It is common to feel hesitant about posting on LinkedIn. Sharing your work, ideas, or experiences can feel intimidating, especially when you are starting. The reality is that everyone starts somewhere. LinkedIn is not about being perfect — it is about showing growth, interests and engagement in your field. Posts do not need to be long or extremely detailed. A few clear sentences can be enough to show initiative. Over time, consistent posting builds confidence and allows others to see your progress. Employers are not expecting perfection. They are looking for effort, curiosity and a willingness to learn. 

Final Thoughts