How Different Industries Use Public Relations and Ways That Students Can Get Involved With Them Written by: Alexandra Garcia Every field uses public relations in some way, making Ad/PR degrees extremely versatile. Even though the ways PR is used vary by industry, the intention remains the same: to manage the information that shapes how brands … Continue reading Versatility of PR: Industries and Student Involvement
Free Certifications to Benefit Communications Students
Written by Hannah Salcedo Today’s job and internship market is more crowded than ever before, so if you want recruiters to notice you, you’ll need to stand out. One easy way to set yourself apart from the competition is by earning certifications. There are many options available, but if you’re looking to earn a certification … Continue reading Free Certifications to Benefit Communications Students
How to Start Building Your Network
Written by Skylar Gieger I believe that almost every student at UCF has heard the words “network, network, network” come out of a professor’s mouth when asked how to become career-ready. Not only have I heard this from every single professor since starting at UCF, but I hear it countless times a semester. Networking is … Continue reading How to Start Building Your Network
The Semester I Felt Left Behind
Written by Alondra Rivas-Jimenez How I Found Purpose in a Semester That Didn’t Look “Impressive” on Paper I didn’t realize how loud silence could feel until I went a semester without an internship, and everyone around me seemed to be announcing one. It wasn’t that I didn’t value professional experience. In fact, the semester before, … Continue reading The Semester I Felt Left Behind
Studying Abroad as an Ad/PR Student
Written by: Andrew Bower Studying abroad. Most people are curious about the opportunities available, but are often deterred by pricing, logistics, and finding the right time to go. All while not falling behind in graduating on time. However, it is 100% worth the effort and time invested in personal growth. You can travel, see the … Continue reading Studying Abroad as an Ad/PR Student
Tips for Landing a Full-Time Job After Finishing Your Degree in Communications and Media (And Trying to Keep It Together In the Process)
Written by: Kyla Williams It’s no secret that the current job market is slow, oversaturated, and incredibly frustrating (with a huge emphasis on that last one). This is especially true for those of us seeking full-time, entry-level roles upon graduation. We all have heard the horror stories: we see young professionals across various fields who … Continue reading Tips for Landing a Full-Time Job After Finishing Your Degree in Communications and Media (And Trying to Keep It Together In the Process)
Writeplacer Survival Guide
Written by: Jace Vail At UCF, Ad/PR is not an open major; rather, it is restricted and bound by certain requirements before entry. These include taking introductory courses in advertising and public relations, having 30 credit hours, maintaining a good GPA, and finally, achieving a certain score on the Writeplacer exam. For context, the Writeplacer … Continue reading Writeplacer Survival Guide
How I Got My Internship
Written by: Angela Cordero In the fall of 2024, I was new to UCF. I had just transferred from a community college andfelt incredible imposter syndrome. I hadn’t prepped and interned my first two years ofcollege the way everyone else did, so I, naturally, believed I was a lost cause. Amid what I perceived to … Continue reading How I Got My Internship
How I Found Myself in the Ad/PR Space
Written by: Sean King As a former journalist, I spent countless hours chasing stories, conducting interviews, and carefully crafting articles that informed and engaged my readers. Journalism taught me the power of storytelling and the importance of relationships — particularly the ones I built with PR professionals. Whether through press releases, event pitches, or interviews, … Continue reading How I Found Myself in the Ad/PR Space
Poppi’s Strategy Backfired — Here’s What Brands Can Learn
Written by: Nicole Fortoul In the midst of all of the conversations and controversy from Super Bowl Sunday, Poppi finds itself in an uncomfortable situation. Poppi is an Austin-based prebiotic soda brand that debuted in 2018. Poppi had multiple strategies to promote its drink during the Super Bowl season, but this specific one took the … Continue reading Poppi’s Strategy Backfired — Here’s What Brands Can Learn