4 Tips to Survive and Thrive as an Ad/PR Major

Written by: Deborah Bello Interning, networking, studying, repeat. The Ad/PR industry is a competitive space, and as aspiring professionals, we often find ourselves stuck in a monotonous cycle of chasing the next big thing. Don’t get me wrong, it’s great to have goals and create systems that work. Surely interning, networking and studying put you … Continue reading 4 Tips to Survive and Thrive as an Ad/PR Major

How Brands Use Color, Sound and Emotion to Influence You

Written by: Hannah Salcedo You probably think you choose brands purely based on price, quality and convenience. Logic-based decision-making, right? Well, what if I told you that your decisions are being influenced long before you compare your options? In advertising, elements like color and sound are more than aesthetic choices. While these factors may seem … Continue reading How Brands Use Color, Sound and Emotion to Influence You

Versatility of PR: Industries and Student Involvement

How Different Industries Use Public Relations and Ways That Students Can Get Involved With Them Written by: Alexandra Garcia Every field uses public relations in some way, making Ad/PR degrees extremely versatile. Even though the ways PR is used vary by industry, the intention remains the same: to manage the information that shapes how brands … Continue reading Versatility of PR: Industries and Student Involvement

Free Certifications to Benefit Communications Students

Written by Hannah Salcedo Today’s job and internship market is more crowded than ever before, so if you want recruiters to notice you, you’ll need to stand out. One easy way to set yourself apart from the competition is by earning certifications. There are many options available, but if you’re looking to earn a certification … Continue reading Free Certifications to Benefit Communications Students